Based on a local-to-global proportional association measure proposed by Huang, Shi and Wang [9], with cost and revenue information known, an association measure is proposed to maximize the expected RoI. A descriptive experiment with a synthetical data set is presented.
Citation: Wenxue Huang, Yuanyi Pan, Lihong Zheng. Proportional association based roi model[J]. Big Data and Information Analytics, 2017, 2(2): 119-125. doi: 10.3934/bdia.2017004
Abstract
Based on a local-to-global proportional association measure proposed by Huang, Shi and Wang [9], with cost and revenue information known, an association measure is proposed to maximize the expected RoI. A descriptive experiment with a synthetical data set is presented.
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