Research article Special Issues

Revitalization of cultural heritage in the digital era: A case study in Taiwan

  • Received: 07 May 2024 Revised: 07 August 2024 Accepted: 15 August 2024 Published: 26 August 2024
  • Cultural heritage organizations worldwide face daunting challenges, grappling with workforce shortages and financial constraints that often result in service closures, postponements, or cancellations. In response to these difficulties, we delved into the evolving interaction between cultural heritage sites and society, especially considering the profound socio-economic repercussions of the global pandemic at these sites. We scrutinized the dynamic heritage of community engagement, with a particular focus on pioneering methods to augment the participation and awareness of younger individuals. We focused on innovative methods to enhance the involvement and awareness of young individuals. Employing a comprehensive content analysis through a multiple case study approach, cultural heritage initiatives in Taiwan were investigated, emphasizing the pivotal role of technology and digital platforms in engaging young audiences. Using a comprehensive content analysis approach within a multiple case study framework, we examined various cultural heritage initiatives in Taiwan. Notably, we accentuated the crucial role played by technology and digital platforms in captivating younger audiences. Through theoretical sampling and triangulation methods, including semi-structured interviews, secondary sources, and participant observation, we sought to obtain a holistic understanding of the subject matter. The research findings underscore the pivotal importance of digital experiences as supplements to physical presence, providing a gateway to cultural heritage exploration. Moreover, we advocate for heritage sites to harness digital platforms effectively, encouraging collaborations with external partners to enrich visitor experiences. We also offer valuable recommendations aimed at enhancing customer engagement and communication with the younger demographic, thus making significant contributions to the cultural heritage sector in Asia. Furthermore, this research signifies a notable transition from traditional physical service design to online platforms, leveraging technology to inspire and engage diverse generations. By embracing digital tools, cultural heritage sites not only attract new visitors but also retain the interest of existing ones amidst an ever-evolving societal landscape. Ultimately, this study sheds light on the imperative nature of cultural heritage preservation and adaptation in the face of contemporary challenges, emphasizing the need for innovation and resilience in this vital sector.

    Citation: Wai-Kit Ng, Chun-Liang Chen, Yu-Hui Huang. Revitalization of cultural heritage in the digital era: A case study in Taiwan[J]. Urban Resilience and Sustainability, 2024, 2(3): 215-235. doi: 10.3934/urs.2024011

    Related Papers:

  • Cultural heritage organizations worldwide face daunting challenges, grappling with workforce shortages and financial constraints that often result in service closures, postponements, or cancellations. In response to these difficulties, we delved into the evolving interaction between cultural heritage sites and society, especially considering the profound socio-economic repercussions of the global pandemic at these sites. We scrutinized the dynamic heritage of community engagement, with a particular focus on pioneering methods to augment the participation and awareness of younger individuals. We focused on innovative methods to enhance the involvement and awareness of young individuals. Employing a comprehensive content analysis through a multiple case study approach, cultural heritage initiatives in Taiwan were investigated, emphasizing the pivotal role of technology and digital platforms in engaging young audiences. Using a comprehensive content analysis approach within a multiple case study framework, we examined various cultural heritage initiatives in Taiwan. Notably, we accentuated the crucial role played by technology and digital platforms in captivating younger audiences. Through theoretical sampling and triangulation methods, including semi-structured interviews, secondary sources, and participant observation, we sought to obtain a holistic understanding of the subject matter. The research findings underscore the pivotal importance of digital experiences as supplements to physical presence, providing a gateway to cultural heritage exploration. Moreover, we advocate for heritage sites to harness digital platforms effectively, encouraging collaborations with external partners to enrich visitor experiences. We also offer valuable recommendations aimed at enhancing customer engagement and communication with the younger demographic, thus making significant contributions to the cultural heritage sector in Asia. Furthermore, this research signifies a notable transition from traditional physical service design to online platforms, leveraging technology to inspire and engage diverse generations. By embracing digital tools, cultural heritage sites not only attract new visitors but also retain the interest of existing ones amidst an ever-evolving societal landscape. Ultimately, this study sheds light on the imperative nature of cultural heritage preservation and adaptation in the face of contemporary challenges, emphasizing the need for innovation and resilience in this vital sector.



    加载中


    [1] Bajec JF (2019) The interpretation and utilization of cultural heritage and its values by young people in Slovenia. Is heritage really boring and uninteresting? Etnoloska Tribina 49: 173–193. https://doi.org/10.15378/1848-9540.2019.42.07
    [2] Halu ZY, Küçükkaya AG (2016) Public participation of young people for architectural heritage conservation. Procedia Soc Behav Sci 225: 166–179. https://doi.org/10.1016/j.sbspro.2016.06.017 doi: 10.1016/j.sbspro.2016.06.017
    [3] Carbone F, Oosterbeek L, Costa C, et al. (2020) Extending and adapting the concept of quality management for museums and cultural heritage attractions: A comparative study of southern European cultural heritage managers' perceptions. Tour Manag Perspect 35: 100698. https://doi.org/10.1016/j.tmp.2020.100698 doi: 10.1016/j.tmp.2020.100698
    [4] Wang H, Zhang B, Qiu H (2022) How a hierarchical governance structure influences cultural heritage destination sustainability: A context of red tourism in China. J Hosp Tour Manag 50: 421–432. https://doi.org/10.1016/j.jhtm.2022.02.002 doi: 10.1016/j.jhtm.2022.02.002
    [5] Lin JH, Fan DXF, Tsaur SH, et al. (2021) Tourists' cultural competence: A cosmopolitan perspective among Asian tourists. Tour Manag 83: 104207. https://doi.org/10.1016/j.tourman.2020.104207 doi: 10.1016/j.tourman.2020.104207
    [6] Kotler P, Kartajaya H, Setiawan I (2017) Marketing 4.0: Do Tradicional Ao Digital. Rio de Janeiro: Sextante.
    [7] Clark C (2006) Defence heritage moves on to civilian futures. WIT Trans Ecol Environ 94: 197–207. https://doi.org/10.2495/BF060191 doi: 10.2495/BF060191
    [8] Hausman AV, Siekpe JS (2009) The effect of web interface features on consumer online purchase intentions. J Bus Res 62: 5–13. https://doi.org/10.1016/j.jbusres.2008.01.018 doi: 10.1016/j.jbusres.2008.01.018
    [9] Hall CM, Williams AM (2019) Tourism and Innovation. London: Routledge. https://doi.org/10.4324/9781315162836
    [10] Taormina F, Baraldi SB (2022) Museums and digital technology: a literature review on organizational issues. Eur Plan Stud 30: 1676–1694. https://doi.org/10.1080/09654313.2021.2023110 doi: 10.1080/09654313.2021.2023110
    [11] Su X, Li X, Kang Y (2019) A bibliometric analysis of research on intangible cultural heritage using CiteSpace. Sage Open 9: 2158244019840119. https://doi.org/10.1177/2158244019840119 doi: 10.1177/2158244019840119
    [12] Calvo-Porral C, Lévy-Mangin JP (2021) Examining the influence of store environment in hedonic and utilitarian shopping. Adm Sci 11: 6. https://www.mdpi.com/2076-3387/11/1/6
    [13] Samaroudi M, Echavarria KR, Perry L (2020) Heritage in lockdown: digital provision of memory institutions in the UK and US of America during the COVID-19 pandemic. Mus Manag Curatorship 35: 337–361. https://doi.org/10.1080/09647775.2020.1810483 doi: 10.1080/09647775.2020.1810483
    [14] Zollo L, Rialti R, Marrucci A, et al. (2022) How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience. Curr Issues Tour 25: 2991–3008. https://doi.org/10.1080/13683500.2021.1896487 doi: 10.1080/13683500.2021.1896487
    [15] Trunfio M, Lucia MD, Campana S, et al. (2022) Innovating the cultural heritage museum service model through virtual reality and augmented reality: The effects on the overall visitor experience and satisfaction. J Herit Tour 17: 1–19. https://doi.org/10.1080/1743873X.2020.1850742 doi: 10.1080/1743873X.2020.1850742
    [16] Sudbury-Riley L, Hunter-Jones P, Al-Abdin A, et al. (2020) The trajectory touchpoint technique: A deep dive methodology for service innovation. J Serv Res 23: 229–251. https://doi.org/10.1177/1094670519894642 doi: 10.1177/1094670519894642
    [17] Vargo SL, Lusch RF (2004) Evolving to a new dominant logic for marketing. J Mark 68: 1–17. https://doi.org/10.1509/jmkg.68.1.1.24036 doi: 10.1509/jmkg.68.1.1.24036
    [18] Lemon KN, Verhoef PC (2016) Understanding customer experience throughout the customer journey. J Mark 80: 69–96. https://doi.org/10.1509/jm.15.0420 doi: 10.1509/jm.15.0420
    [19] Wetter-Edman K, Vink J, Blomkvist J (2018) Staging aesthetic disruption through design methods for service innovation. Des Stud 55: 5–26. https://doi.org/10.1016/j.destud.2017.11.007 doi: 10.1016/j.destud.2017.11.007
    [20] Chen CL (2022) Strategic sustainable service design for creative-cultural hotels: A multi-level and multi-domain view. Local Environ 27: 46–79. https://doi.org/10.1080/13549839.2021.2001796 doi: 10.1080/13549839.2021.2001796
    [21] Chen JS, Kerr D, Chou CY, et al. (2017) Business co-creation for service innovation in the hospitality and tourism industry. Int J Contemp Hosp Manag 29: 1522–1540. https://doi.org/10.1108/IJCHM-06-2015-0308 doi: 10.1108/IJCHM-06-2015-0308
    [22] Roigé X, Arrieta-Urtizberea I, Seguí J (2021) The sustainability of intangible heritage in the COVID-19 era—resilience, reinvention, and challenges in Spain. Sustainability 13: 5796. https://doi.org/10.3390/su13115796 doi: 10.3390/su13115796
    [23] Marshall MT, Dulake N, Ciolfi L, et al. (2016) Using tangible smart replicas as controls for an interactive museum exhibition, in Proceedings of the TEI'16: Tenth International Conference on Tangible, Embedded, and Embodied Interaction, 159–167. https://doi.org/10.1145/2839462.2839493
    [24] Huang H, Mbanyele W, Fan S, et al. (2022) Digital financial inclusion and energy-environment performance: What can learn from China. Struct Chang Econ Dyn 63: 342–366. https://doi.org/10.1016/j.strueco.2022.10.007 doi: 10.1016/j.strueco.2022.10.007
    [25] Scholz J, Smith AN (2016) Augmented reality: Designing immersive experiences that maximize consumer engagement. Bus Horiz 59: 149–161. https://doi.org/10.1016/j.bushor.2015.10.003 doi: 10.1016/j.bushor.2015.10.003
    [26] Navarrete T (2019) Digital heritage tourism: Innovations in museums. World Leis J 61: 200–214. https://doi.org/10.1080/16078055.2019.1639920 doi: 10.1080/16078055.2019.1639920
    [27] Ng WK, Hsu FT, Chao CF, et al. (2023) Sustainable competitive advantage of cultural heritage sites: Three destinations in East Asia. Sustainability 15: 8593. https://doi.org/10.3390/su15118593 doi: 10.3390/su15118593
    [28] Hoyer WD, Kroschke M, Schmitt B, et al. (2020) Transforming the customer experience through new technologies. J Interact Mark 51: 57–71. https://doi.org/10.1016/j.intmar.2020.04.001 doi: 10.1016/j.intmar.2020.04.001
    [29] Huang H, Mbanyele W, Wang F, et al. (2023) Nudging corporate environmental responsibility through green finance? Quasi-natural experimental evidence from China. J Bus Res 167: 114147. https://doi.org/10.1016/j.jbusres.2023.114147 doi: 10.1016/j.jbusres.2023.114147
    [30] Huang H, Mo R, Chen X (2021) New patterns in China's regional green development: An interval Malmquist–Luenberger productivity analysis. Struct Chang Econ Dyn 58: 161–173. https://doi.org/10.1016/j.strueco.2021.05.011 doi: 10.1016/j.strueco.2021.05.011
    [31] Boukis A, Kabadayi S (2020) A classification of resources for employee-based value creation and a future research agenda. Eur Manag J 38: 863–873. https://doi.org/10.1016/j.emj.2020.05.001 doi: 10.1016/j.emj.2020.05.001
    [32] Clinehens JL (2019) CX That Sings: An Introduction to Customer Journey Mapping. Jennifer Clinehens. Available from: https://books.google.com.tw/books?id = qgPaDwAAQBAJ.
    [33] Mustak M (2019) Customer participation in knowledge intensive business services: Perceived value outcomes from a dyadic perspective. Ind Mark Manag 78: 76–87. https://doi.org/10.1016/j.indmarman.2017.09.017 doi: 10.1016/j.indmarman.2017.09.017
    [34] Wassler P, Fan DXF (2021) A tale of four futures: Tourism academia and COVID-19. Tour Manag Perspect 38: 100818. https://doi.org/10.1016/j.tmp.2021.100818 doi: 10.1016/j.tmp.2021.100818
    [35] Smyth L (2016) The disorganized family: Institutions, practices and normativity. Br J Sociol 67: 678–696. https://doi.org/10.1111/1468-4446.12217 doi: 10.1111/1468-4446.12217
    [36] Geus SD, Richards G, Toepoel V (2016) Conceptualisation and operationalisation of event and festival experiences: Creation of an event experience scale. Scand J Hosp Tour 16: 274–296. https://doi.org/10.1080/15022250.2015.1101933 doi: 10.1080/15022250.2015.1101933
    [37] Strauss A, Corbin J (1990) Basics of Qualitative Research. Newbury Park, CA: Sage publications.
    [38] Ridder HG (2017) The theory contribution of case study research designs. Bus Res 10: 281–305. https://doi.org/10.1007/s40685-017-0045-z doi: 10.1007/s40685-017-0045-z
    [39] Yin RK (2003) Designing case studies, In: Qualitative Research Methods, Sage, 5: 359–386.
    [40] Baxter P, Jack S (2008) Qualitative case study methodology: Study design and implementation for novice researchers. Qual Rep 13: 544–559. Available from: http://www.nova.edu/ssss/QR/QR13-4/baxter.pdf.
    [41] Etikan I, Musa SA, Alkassim RS (2016) Comparison of convenience sampling and purposive sampling. Am J Theor Appl Stat 5: 1–4. https://doi.org/10.11648/j.ajtas.20160501.11 doi: 10.11648/j.ajtas.20160501.11
    [42] Merriam SB, Tisdell EJ (2015) Qualitative Research: A Guide to Design and Implementation. Hoboken: John Wiley & Sons.
    [43] Nightingale AJ (2020) Triangulation, In: International Encyclopedia of Human Geography, 2 Eds., Elsevier, 477–480. https://doi.org/https://doi.org/10.1016/B978-0-08-102295-5.10437-8
    [44] Kurtmollaiev S, Fjuk A, Pedersen PE, et al. (2018) Organizational transformation through service design: The institutional logics perspective. J Serv Res 21: 59–74. https://doi.org/10.1177/1094670517738371 doi: 10.1177/1094670517738371
    [45] Hu M, Zhang M, Wang Y (2017) Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework. Comput Hum Behav 75: 594–606. https://doi.org/10.1016/j.chb.2017.06.006 doi: 10.1016/j.chb.2017.06.006
    [46] Anshu K, Gaur L, Singh G (2022) Impact of customer experience on attitude and repurchase intention in online grocery retailing: A moderation mechanism of value Co-creation. J Retail Consum Serv 64: 102798. https://doi.org/10.1016/j.jretconser.2021.102798 doi: 10.1016/j.jretconser.2021.102798
    [47] Blocker CP, Barrios A (2015) The transformative value of a service experience. J Serv Res 18: 265–283. https://doi.org/10.1177/1094670515583064 doi: 10.1177/1094670515583064
    [48] Mele E, Filieri R, De Carlo M (2023) Pictures of a crisis. Destination marketing organizations' Instagram communication before and during a global health crisis. J Bus Res 163: 113931. https://doi.org/10.1016/j.jbusres.2023.113931
    [49] Ferreira J, Sousa B (2020) Experiential marketing as leverage for growth of creative tourism: A co-creative process, In: Advances in Tourism, Technology and Smart Systems. Smart Innovation, Systems and Technologies, Singapore: Springer, 171. https://doi.org/10.1007/978-981-15-2024-2_49
    [50] Falk JH, Dierking LD (2016) The Museum Experience. New York: Routledge. https://doi.org/10.4324/9781315417899
    [51] Della Corte V, Aria M (2016) Coopetition and sustainable competitive advantage. The case of tourist destinations. Tour Manag 54: 524–540. https://doi.org/10.1016/j.tourman.2015.12.009
    [52] Chang AYP, Hung KP (2021) Development and validation of a tourist experience scale for cultural and creative industries parks. J Dest Mark Manage 20: 100560. https://doi.org/10.1016/j.jdmm.2021.100560 doi: 10.1016/j.jdmm.2021.100560
    [53] Tran TP, Mai ES, Taylor EC (2021) Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective. J Bus Res 125: 239–251. https://doi.org/10.1016/j.jbusres.2020.12.029 doi: 10.1016/j.jbusres.2020.12.029
    [54] Sayer F (2024) Heritage and Wellbeing: The Impact of Heritage Places on Visitors' Wellbeing. Oxford: Oxford University Press, 142–168. https://doi.org/10.1093/9780191914539.003.0006
    [55] Settimini E (2021) Cultural landscapes: Exploring local people's understanding of cultural practices as "heritage". J Cult Herit Manage Sustain Dev 11: 185–200. https://doi.org/10.1108/JCHMSD-03-2020-0042 doi: 10.1108/JCHMSD-03-2020-0042
    [56] Kostka G, Mol APJ (2013) Implementation and participation in China's local environmental politics: Challenges and innovations. J Environ Policy Plan 15: 3–16. https://doi.org/10.1080/1523908X.2013.763629 doi: 10.1080/1523908X.2013.763629
    [57] Echavarria KR, Samaroudi M, Dibble L, et al. (2022) Creative experiences for engaging communities with cultural heritage through place-based narratives. ACM J Comput Cult Heritage (JOCCH) 15: 1–19. https://doi.org/10.1145/3479007 doi: 10.1145/3479007
    [58] Raffaelli R, Franch M, Menapace L, et al. (2022) Are tourists willing to pay for decarbonizing tourism? Two applications of indirect questioning in discrete choice experiments. J Environ Plan Manag 65: 1240–1260. https://doi.org/10.1080/09640568.2021.1918651 doi: 10.1080/09640568.2021.1918651
  • Reader Comments
  • © 2024 the Author(s), licensee AIMS Press. This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0)
通讯作者: 陈斌, bchen63@163.com
  • 1. 

    沈阳化工大学材料科学与工程学院 沈阳 110142

  1. 本站搜索
  2. 百度学术搜索
  3. 万方数据库搜索
  4. CNKI搜索

Metrics

Article views(1102) PDF downloads(51) Cited by(0)

Article outline

Figures and Tables

Figures(8)  /  Tables(2)

Other Articles By Authors

/

DownLoad:  Full-Size Img  PowerPoint
Return
Return

Catalog