Manuscript Topics

Global challenges for agri-food supply chains, such as climate change, increasing urbanization, and loss of biodiversity, have led to the development of innovative approaches for agricultural and food production based on reuse, substitute raw materials, upcycling products impact reduction, and recycling to improve production efficiency and effectiveness. These approaches are still partly unknown to consumers and often face barriers of acceptability by actors in the production chain itself. The aim of this special issue is to collect original contributions that includes studies on consumer awareness, risk perception, willingness to pay, social acceptability perception and attitude toward aspects of sustainability-oriented process/product innovation (technological and managemental), as well as novel food. The study of consumer behavior adopting responsible consumption behaviors in response to environmental and social concerns, including in relation to labeling and certification schemes, will be welcomed in this special issue. In addition, the holistic approach to the study of the consumer, considering cultural diversity, beliefs, social norms, as well as neophobia and personal aspects as variables influencing consumer process-decision-making will enrich this special issue.

In addition, the research in this special issue will also include research on strategies to enhance and promote the development of innovative technologies in the agricultural sector to improve quantity and quality of production, ensuring sustainable adaptation to climate change including through prevention, resistance and resilience, also in line with the most current policy maneuvers of countries. Emerging technologies such as artificial intelligence, machine learning, virtual or augmented reality, and the personalization of digital services influence consumer preferences, as well as the efficiency of production systems. Innovation, however, also includes the adoption of agroecological principles and conservation agriculture, combined with the selection of new productive varieties and the rediscovery of ancient crops. These approaches will diversify production and support local supply chains by reducing waste, surplus and environmental impacts.

This special issue could contribute to provide results related to effective maneuvers for the future of agriculture and sustainable food systems accepted by modern society.

The topics of this special issue cover the following fields
• consumer demand assessment, value perception and WTP towards innovative ingredients and products in food supply-chain
• consumer behavior towards sustainable labeling and certification
• strategies to improve and promote the development of innovative technologies in the agricultural sector
• consumer attitude preferences towards new emerging technologies and management innovation in the agri-food sector

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